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BA Advertising & Digital Marketing

University of Northampton, the🥈 TEF Silver
Full-time3 YearsPlacement YearSubject: Business & Administrative Studies
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Course Score
C /64
Graduate Salary
£24,000
Satisfaction
91%
Degree Completion
85%
Professional Jobs
45%
Meaningful Work
75%
The Course
Student Life
After Uni

Expected Starting Salary

bottom quartile nationally

Typical starting salary for Business & Administrative Studies graduates

Start
Sep 2027
Graduate
2030
First job
~2031
£24,000
typical starting salary
£22,500
£26,000
Brightest = where most graduates land · fades where fewer earn that amount
· Business & Administrative Studies graduates nationally earn £20,000–£70,000 (1545 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

AI & Your Career

Based on Anthropic research

40%
High Exposure

AI is actively being used in many tasks within this career, though human expertise remains important. Graduates who understand AI tools will have a competitive advantage.

Graduate Roles by AI Exposure

68%Customer service
60%Business, Research and Administrative
55%Administrative
48%Business and public service associate
40%Sales

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
30%
02
Administrative occupations
15%
03
Process, plant and machine operatives
10%
04
Business, Research and Administrative Professionals
★ Professional
5%
05
Customer service occupations
5%
06
Leisure, travel and related personal service occupations
5%
07
Managers, directors and senior officials
★ Professional
5%
08
Sales occupations
5%
09
Science, engineering and technology associate professionals
★ Professional
5%
10
Skilled trades occupations
5%

Outcomes

85%
Continuation
45%
Professional Work
75%
Meaningful Role
35%
Career On Track